VISITORS TO AXE STORE BECOME MODELS IN NATIONAL CAMPAIGN
To promote its three new product lines, AXE will today also be opening the AXE pop-up store on Gulden Vlieslaan in Brussels for a period of one month. In the store, AXE will continue to literally put visitors in the spotlight by helping them to look for their ‘magic’ and then capturing it in a photograph. These ‘guys next door’ will then become the stars of AXE's new national media campaign, which will hit Belgian streets from the middle of May.
#FINDYOURMAGIC AND WORK ON IT!
The stunt, the AXE Store, and the national campaign focusing on the Belgian ‘guys next door’ tie in with a broader AXE campaign. This revolves around the TV commercial which opens with the words: ‘Who needs a six pack, when you’ve got the nose?’ Through the hashtag #FindYourMagic men are encouraged to look for their own ‘magic’ and share it with the world.
More info: www.axe.be - www.facebook.com/AxeBE - www.instagram.com/axebelgium